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Hallenges in business forecasting, such as increasing accuracy and reduc- ing bias, are best met through effective management of the forecasting process. Effective management, we believe, requires an understanding of the realities, limitations, and principles fundamental to the process.
Business Forecasting: A Practical Approach, Second Edition is intended as an applied text for students and practitioners of forecasting who have some background in economics and statistics. The presentation is conceptual in nature with emphasis on rationale, application, and interpretation of the most commonly used forecasting techniques. The Forecasting Canon can be used as a simple checklist to improve forecast accuracy. Further information and support for evidence-based forecasting is available from the Principles of Forecasting handbook and from the ForecastingPrinciples.com Internet site. References Armstrong, J.
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